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I'M OUT (One, Two, Three)

ALIYA

ALIYA was our first ever artist as AMINO SWISS, and this was the first project we completed. It holds a special place in our hearts as an ambitous, quirky piece of art to be paired with her upbeat Single. When asked about her experience working with AMINO SWISS, ALIYA said:

“One of my favourite parts is seeing a project come to life. Amino Swiss takes care of all the hard work, so I can focus on my music... They take care of all the hard stuff so I can just sit back and relax. Before Amino Swiss, I was at like thirty percent. Now, I feel like I'm accelerating as an artist.”

When working with an Artist such as ALIYA, we always try to push the boundaries of what is expected and lean into the visual creativity that her genre offers. The same way she blends genres, we feel it's important that her visuals, too, blend styles. We want to create a visual identity that is true to the artist's sound and style, but also something that is unique and memorable to her.

When working on ALIYA's music video for “IM OUT! (One, Two, Three)”, we wanted to offer a dark, anxiety-driven twist on Alice in Wonderland. It takes the familiar childhood tale and flips it into something deeply unsettling—transforming a story about curiosity and adventure into a descent into existential crisis and fractured reality. The choice to subvert the traditional whimsical fairytale into a darker, more psychological experience is a direct reflection of the song's themes: losing one's mind, questioning reality, and struggling with a sense of self in a world that feels increasingly surreal and chaotic. This music video is designed to feel like an existential breakdown where beauty and horror exist side by side, where nostalgia is corrupted, and where the deeper you fall, the less sure you are of what's real. By taking Alice in Wonderland and stripping away its comforting edges, we create a space where ALIYA's emotional turmoil is fully realized and where the audience isn't just watching her unravel but feeling it with her. For this project, we had 20 crew and almost 40 dancers.

Official Music Video
Behind the scenes 1Behind the scenes 2Behind the scenes 3Behind the scenes 4
BTS Music Video